From the most recent Harvard Business Review. The market for women is twice the combined market of China and India. We should pay attention to them.
Want to buy a 787-8?
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Women represent the largest market opportunity in the world.
But despite women's dominant buying power, many companies continue to market mostly to men and fail to explore how they might meet women's needs.
Companies that can offer tailored products and services -- going beyond "make it pink" -- will be positioned to win when the economy begins to recover.
Women make the decision in the purchases of 94% of home furnishings…92% of vacations…91% of homes…60% of automobiles…51% of consumer electronics
- 19% of women think that money is the primary cause of arguments
- 39% work more than 40 hours per week
- 44% rarely or never feel powerful
- 66% believe their own hard work will help drive success
Reprint R0909D
1 comments:
woMYN power forever! Yes, it's true, we make the majority of the decisions on home furnishing...vacay, homes, etc...but I confess I usually let my hubby talk me into consumer electronic purchases. Hehe. Can't wait for the travel size laptop!
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